I make digital complexity manageable.

Over 10 years of experience in e-commerce, digital marketing and IT project management.

For over ten years, I have worked at the intersection of marketing, technology and strategy. At Betty Bossi, one of Switzerland's best-known brands, I started as an E-Commerce Specialist and grew into the role of Digital Marketing Manager and PIM Project Lead. There, I learned to shape digital experiences for a large customer base, rethink existing processes, and sustainably develop core backend systems.

Before that, I built and managed several online shops at Opari Group, formerly HappyShops Group AG — including geschenkparadies.ch. From product management and campaign management to planning go-lives and platform migrations, I know the operational reality of digital projects first-hand.

Today, I combine that experience with know-how from regulated industries. For VQF, I led the CMS project, among other things, and was responsible for content management on the new website. I bring this knowledge directly to small and medium-sized businesses that want to grow digitally without having to build an entire in-house team.

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